The customer service landscape is evolving at breakneck speed thanks to the rise of artificial intelligence (AI). This technology, praised for its optimization potential, is slowly becoming an essential tool for companies looking to improve their customer service. Various statistics demonstrate the enthusiasm for AI in this field: according to McKinsey, 20% of functions can […]

In a world where customer experience has become paramount, companies are turning to innovative solutions to improve their customer relationships. La Redoute, a major player in distance selling, recently integrated an artificial intelligence agent through its strategic partnership with Microsoft. This development aims not only to optimize customer service automation, but also to completely transform […]

Since its inception, Decathlon has consistently reinvented itself to offer its customers innovative shopping experiences. In 2025, the sports equipment retailer is no exception, integrating cutting-edge technologies, such as virtual reality, into its customer relations strategy. Its Customer Relations Director, Christophe Leclerc, hopes not only to improve the customer experience but also to strengthen the […]