Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean t\u1ed1i quan tr\u1ecdng, c\u00e1c c\u00f4ng ty \u0111ang chuy\u1ec3n sang c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. La Redoute, m\u1ed9t c\u00f4ng ty l\u1edbn trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng t\u1eeb xa, g\u1ea7n \u0111\u00e2y \u0111\u00e3 t\u00edch h\u1ee3p m\u1ed9t t\u00e1c nh\u00e2n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi Microsoft. S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u h\u00f3a t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n\n
D\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n t\u00e1c nh\u00e2n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u1ee7a La Redoute kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1eabu nhi\u00ean. Sau ba th\u00e1ng suy ngh\u0129 k\u1ef9 l\u01b0\u1ee1ng, c\u00f4ng ty \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t n\u1ec1n m\u00f3ng cho s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi Microsoft, m\u1ed9t \u0111\u1ed1i t\u00e1c quan tr\u1ecdng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. Li\u00ean minh n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p gi\u1ea3i ph\u00e1p cho nh\u1eefng th\u00e1ch th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a quan h\u1ec7 kh\u00e1ch h\u00e0ng. Trong qu\u00e1 tr\u00ecnh n\u00e0y, m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt: th\u1eadn tr\u1ecdng. Nh\u01b0 gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n Sophie Brief gi\u1ea3i th\u00edch, \u00ab\u00a0Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng, ch\u00fa \u00fd kh\u00f4ng l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong khi v\u1eabn duy tr\u00ec quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi c\u00f4ng ngh\u1ec7\u00a0\u00bb. \u0110i\u1ec1u n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u1ed5 sung ch\u1ee9 kh\u00f4ng ph\u1ea3i thay th\u1ebf, s\u1ef1 ti\u1ebfp x\u00fac c\u1ee7a con ng\u01b0\u1eddi.<\/strong> D\u1ef1 \u00e1n n\u00e0y b\u1eaft \u0111\u1ea7u t\u1ea1i Ph\u00e1p, m\u1ed9t l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c v\u00ec qu\u1ed1c gia n\u00e0y chi\u1ebfm 60% doanh thu c\u1ee7a c\u00f4ng ty. Jean-C\u00e9dric Costa c\u1ee7a t\u1eadp \u0111o\u00e0n La Redoute gi\u1ea3i th\u00edch: \u00ab\u00a0Ph\u00e1p v\u1eabn l\u00e0 qu\u1ed1c gia ti\u00ean ti\u1ebfn nh\u1ea5t v\u1ec1 quan h\u1ec7 kh\u00e1ch h\u00e0ng\u00a0\u00bb. L\u1ef1a ch\u1ecdn n\u00e0y cho ph\u00e9p c\u00f4ng ty th\u1eed nghi\u1ec7m t\u00e1c nh\u00e2n AI b\u1eb1ng c\u00e1ch ban \u0111\u1ea7u t\u1eadp trung v\u00e0o c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p nh\u1ea5t trong C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p c\u1ee7a h\u1ecd, v\u1ed1n \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1ed1t tr\u00ean trang web v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/strong>T\u00e1c nh\u00e2n \u0111\u00e0m tho\u1ea1i v\u00e0 AI t\u1ea1o ra<\/p>\n\n \u0110\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, La Redoute \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng AI t\u1ea1o sinh, t\u1eadn d\u1ee5ng Azure OpenAI Service. Theo Jean-C\u00e9dric Costa, \u00ab\u00a0T\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a M\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn c\u1ee7a Azure OpenAI Service v\u00e0 kh\u1ea3 n\u0103ng truy c\u1eadp d\u1ec5 d\u00e0ng c\u1ee7a ch\u00fang mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng th\u1ef1c s\u1ef1\u00a0\u00bb. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, an to\u00e0n v\u00e0 c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c trong vi\u1ec7c tri\u1ec3n khai gi\u1ea3i ph\u00e1p AI hi\u1ec7u qu\u1ea3. C\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o n\u00e0y d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c:<\/strong>Th\u1ef1c d\u1ee5ng:<\/p>\n\n M\u1ed7i b\u01b0\u1edbc \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng c\u1ee5 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng g\u1eb7p tr\u1edf ng\u1ea1i. \u0110\u00e0o t\u1ea1o nh\u00f3m:<\/strong>Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 hi\u1ec3u c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n\n C\u00e1c \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i thu \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m.M\u1ed9t t\u00e1c nh\u00e2n AI \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t kh\u00f4ng ch\u1ec9 ph\u1ea3n h\u1ed3i; n\u00f3 h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c t\u01b0\u01a1ng t\u00e1c. Do \u0111\u00f3, La Redoute \u0111i \u0111\u1ea7u trong vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 t\u1ed1i \u01b0u v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/strong>Nh\u00f3m th\u00edch nghi: M\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn<\/p>\n\n \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n n\u00e0y, La Redoute hi\u1ec3u r\u1eb1ng \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i th\u00edch nghi nh\u00f3m c\u1ee7a m\u00ecnh v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch n\u00e0y, c\u00e1c h\u1ed9i th\u1ea3o \u0111ang \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi Microsoft \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean n\u1eafm v\u1eefng c\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng c\u00f4ng ngh\u1ec7 \u0111\u00e3 tri\u1ec3n khai. Quy tr\u00ecnh gi\u00e1o d\u1ee5c n\u00e0y bao g\u1ed3m:<\/p>\n\n C\u00e1c c\u1ed1 v\u1ea5n c\u1ee7a La Redoute \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 c\u1ea3i thi\u1ec7n trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd:<\/p>\n\n C\u00e1c lu\u1ed3ng h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c t\u00e1c nh\u00e2n con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1ea3m b\u1edbt, do \u0111\u00f3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n\n Jean-C\u00e9dric Costa l\u01b0u \u00fd r\u1eb1ng \u00ab\u00a0c\u00e1c t\u01b0\u01a1ng t\u00e1c do t\u00e1c nh\u00e2n AI x\u1eed l\u00fd gi\u00fap ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn th\u00f4ng tin quan tr\u1ecdng v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0\u00bb, \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n trong t\u01b0\u01a1ng lai. M\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/strong> C\u00e1c b\u01b0\u1edbc trong t\u01b0\u01a1ng lai<\/p>\n\n 40% c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi<\/p>\n\n T\u00edch h\u1ee3p v\u1edbi WhatsApp<\/p>\n\n C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a T\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a La Redoute l\u00e0 h\u01b0\u1edbng t\u1edbi c\u00e1c t\u00e1c nh\u00e2n AI tinh vi v\u00e0 t\u1ef1 ch\u1ee7 h\u01a1n. M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, nh\u01b0ng ch\u00fang ta kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 tin t\u01b0\u1edfng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trong c\u00e1c ph\u1ea3n h\u1ed3i cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/strong> Sophie Brief k\u1ebft lu\u1eadn b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh: \u00ab\u00a0B\u1ea5t k\u1ec3 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a ch\u00fang t\u00f4i l\u00e0 g\u00ec, \u01b0u ti\u00ean c\u1ee7a ch\u00fang t\u00f4i v\u1eabn l\u00e0 c\u1ea3i thi\u1ec7n t\u00ednh ch\u1ee7 \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, m\u00e0 kh\u00f4ng bao gi\u1edd b\u1ecf qua ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.\u00a0\u00bb <\/strong> <\/p>\n\n <\/strong> <\/p>\n\n\n","protected":false},"excerpt":{"rendered":" Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean t\u1ed1i quan tr\u1ecdng, c\u00e1c c\u00f4ng ty \u0111ang chuy\u1ec3n sang c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. La Redoute, m\u1ed9t c\u00f4ng ty l\u1edbn trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng t\u1eeb xa, g\u1ea7n \u0111\u00e2y \u0111\u00e3 t\u00edch h\u1ee3p m\u1ed9t t\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":46371,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[80307,80304,13240,23628,284],"class_list":["post-46397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-vi","tag-doi-tac-thiet-yeu-vi","tag-don-luy-vi","tag-microsoft-vi","tag-moi-quan-he-khach-hang-vi","tag-tri-tue-nhan-tao-vi"],"_links":{"self":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/46397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/comments?post=46397"}],"version-history":[{"count":1,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/46397\/revisions"}],"predecessor-version":[{"id":46398,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/46397\/revisions\/46398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media\/46371"}],"wp:attachment":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media?parent=46397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/categories?post=46397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/tags?post=46397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}L\u1eb7p l\u1ea1i:<\/h3>\n\n
C\u00e1c y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n v\u00e0 c\u1ea7n \u00edt s\u1ef1 can thi\u1ec7p h\u01a1n. L\u00fd do li\u00ean h\u1ec7 t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p h\u01a1n, gi\u00fap ph\u1ee5c v\u1ee5 t\u1eebng kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/h2>\n\n
T\u1ed1i \u01b0u h\u00f3a t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h3>\n\n
\u0110\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n
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\n \n<\/th>\n <\/th>\n <\/th>\n<\/tr>\n<\/thead>\n \n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n \n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n \n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n