{"id":42568,"date":"2025-06-28T07:14:01","date_gmt":"2025-06-28T07:14:01","guid":{"rendered":"https:\/\/www.mon-agent-ia.fr\/blog\/?p=42568"},"modified":"2025-06-28T07:14:03","modified_gmt":"2025-06-28T07:14:03","slug":"rakuten-dat-muc-tieu-thuc-day-phat-trien-cong-nghe-cua-minh-nho-claude-code-tu-anthropic","status":"publish","type":"post","link":"https:\/\/www.mon-agent-ia.fr\/blog\/vi\/rakuten-dat-muc-tieu-thuc-day-phat-trien-cong-nghe-cua-minh-nho-claude-code-tu-anthropic\/","title":{"rendered":"Rakuten \u0111\u1eb7t m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh nh\u1edd Claude Code t\u1eeb Anthropic"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Nh\u1eadt B\u1ea3n Rakuten \u0111ang \u0111\u1ecbnh v\u1ecb m\u00ecnh v\u1edbi mong mu\u1ed1n m\u1ea1nh m\u1ebd l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u1ea5n t\u01b0\u1ee3ng. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Claude, m\u1ed9t s\u00e1ng ki\u1ebfn \u200b\u200bl\u1edbn do Anthropic ph\u00e1t tri\u1ec3n, Rakuten kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7n c\u00f3; m\u00e0 c\u00f2n mong mu\u1ed1n \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. Tr\u1ecdng t\u00e2m c\u1ee7a tham v\u1ecdng n\u00e0y l\u00e0 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng: s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 li\u1ec1n m\u1ea1ch, \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o nhi\u1ec1u \u00fd ngh\u0129a c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y, n\u00eau b\u1eadt nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai c\u1ee7a tham v\u1ecdng n\u00e0y.<\/p>\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, c\u00e1c c\u00f4ng ty ph\u1ea3i li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p. Rakuten, v\u1edbi l\u1ecbch s\u1eed phong ph\u00fa c\u00f3 t\u1eeb n\u0103m 1997, c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. M\u1eb7c d\u00f9 c\u00f4ng ty \u0111\u00e3 ti\u00ean phong trong vi\u1ec7c tri\u1ec3n khai nhi\u1ec1u t\u00ednh n\u0103ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c nhau, nh\u01b0ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi m\u00e0 c\u00f4ng ty \u0111ang n\u1ed7 l\u1ef1c gi\u1ea3i quy\u1ebft.<\/p>\n\n<h3 class=\"wp-block-heading\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1: M\u1ed9t y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01a1i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n<p class=\"wp-block-paragraph\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edbi v\u00e0o trang web b\u00e1n h\u00e0ng. N\u00f3 bao g\u1ed3m vi\u1ec7c suy ngh\u0129 l\u1ea1i ho\u00e0n to\u00e0n v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh kinh doanh v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ebfn n\u0103m 2025, c\u00e1c c\u00f4ng ty t\u00edch h\u1ee3p AI v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh c\u1ee7a m\u00ecnh d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd c\u00f3 nh\u1eefng c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Rakuten \u0111ang t\u1ea1o d\u1ef1ng t\u00ean tu\u1ed5i trong l\u0129nh v\u1ef1c n\u00e0y b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng minh \u0111\u1ec3:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong> : Th\u00f4ng qua c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/li><li><strong>T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng h\u1eadu c\u1ea7n<\/strong> : Th\u00f4ng qua vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho nhi\u1ec1u h\u01a1n.<\/li><li><strong>D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> : B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0y kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111i\u1ec1u n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n\n<h3 class=\"wp-block-heading\">B\u1ed9 lu\u1eadt Claude c\u1ee7a Anthropic: M\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng<\/h3>\n\n<p class=\"wp-block-paragraph\">S\u1ef1 h\u1ee3p t\u00e1c v\u1edbi Claude, do Anthropic ph\u00e1t tri\u1ec3n, \u0111\u1ea1i di\u1ec7n cho b\u01b0\u1edbc ngo\u1eb7t trong c\u00e1ch ti\u1ebfp c\u1eadn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Rakuten. Claude k\u1ebft h\u1ee3p nhi\u1ec1u chi\u1ec1u c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o s\u1eed d\u1ee5ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n<p class=\"wp-block-paragraph\">Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a Claude khi\u1ebfn Rakuten quan t\u00e2m:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Hi\u1ec3u theo ng\u1eef c\u1ea3nh<\/strong> : Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u00e1c ng\u1eef c\u1ea3nh ph\u1ee9c t\u1ea1p c\u1ee7a Claude cho ph\u00e9p c\u00f4ng ty \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. T\u01b0\u01a1ng t\u00e1c li\u1ec1n m\u1ea1ch<\/li><li><strong>: V\u1edbi giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c.<\/strong> Th\u00f4ng tin chi ti\u1ebft theo th\u1eddi gian th\u1ef1c<\/li><li><strong>: B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng AI, Rakuten c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm.<\/strong> Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 c\u1ee7a Rakuten, t\u1eeb chu\u1ed7i cung \u1ee9ng \u0111\u1ebfn qu\u1ea3n l\u00fd tr\u1ea3 l\u1ea1i.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">T\u00ednh n\u0103ng<\/p>\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Rakuten<\/th>\n<th>L\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/th>\n<th>Hi\u1ec3u bi\u1ebft theo ng\u1eef c\u1ea3nh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u1ea3i thi\u1ec7n \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m<\/td>\n<td>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n<\/td>\n<td>T\u01b0\u01a1ng t\u00e1c li\u1ec1n m\u1ea1ch<\/td>\n<\/tr>\n<tr>\n<td>Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/td>\n<td>Ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c cho c\u00e1c truy v\u1ea5n<\/td>\n<td>Th\u00f4ng tin chi ti\u1ebft theo th\u1eddi gian th\u1ef1c<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed1i \u01b0u h\u00f3a h\u00e0ng t\u1ed3n kho theo xu h\u01b0\u1edbng<\/td>\n<td>\u00cdt h\u1ebft h\u00e0ng h\u01a1n<\/td>\n<td>K\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c th\u00f4ng qua tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Vi\u1ec7c tri\u1ec3n khai tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0o v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Rakuten th\u1ec3 hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc. S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c nh\u00f3m con ng\u01b0\u1eddi v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 AI l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u00e0y. Theo ngh\u0129a n\u00e0y, Claude \u0111\u00f3ng vai tr\u00f2 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y, gi\u00fap nh\u00e2n vi\u00ean tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n.<\/h2>\n\n<p class=\"wp-block-paragraph\">L\u1ee3i \u00edch c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa con ng\u01b0\u1eddi v\u00e0 AI<\/p>\n\n<h3 class=\"wp-block-heading\">L\u1ee3i \u00edch c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c nh\u01b0 v\u1eady l\u00e0 r\u1ea5t nhi\u1ec1u. M\u1ed9t b\u00e1o c\u00e1o n\u0103m 2025 cho th\u1ea5y c\u00e1c c\u00f4ng ty t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed trong khi v\u1eabn c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t. Rakuten h\u00ecnh dung ra nh\u1eefng l\u1ee3i \u00edch sau:<\/h3>\n\n<p class=\"wp-block-paragraph\">Ti\u1ebft ki\u1ec7m th\u1eddi gian<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>: Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/strong> \u0110\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/li><li><strong>: Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 theo th\u1eddi gian th\u1ef1c cho ph\u00e9p th\u1ecb tr\u01b0\u1eddng ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng.<\/strong> T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/li><li><strong>: C\u00e1c nh\u00f3m t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng, c\u1ea3i thi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean. \u0110\u1ea1o \u0111\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng AI<\/strong> \u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t c\u00e1c t\u00e1c \u0111\u1ed9ng v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang. Rakuten, b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Claude d&rsquo;Anthropic, cam k\u1ebft t\u00f4n tr\u1ecdng c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c trong vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 tr\u00e1ch nhi\u1ec7m l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u<\/h3>\n\n<p class=\"wp-block-paragraph\">: \u200b\u200b\u0110\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt c\u1ee7a th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Thi\u00ean v\u1ecb thu\u1eadt to\u00e1n<\/strong> : Gi\u1ea3m thi\u1ec3u r\u1ee7i ro ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed trong c\u00e1c khuy\u1ebfn ngh\u1ecb.<\/li><li><strong>Minh b\u1ea1ch<\/strong> : L\u00e0m r\u00f5 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a thu\u1eadt to\u00e1n v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u.<\/li><li><strong>Nh\u1eefng c\u00e2n nh\u1eafc n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh.<\/strong> Th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">H\u00e0nh \u0111\u1ed9ng c\u1ee7a Rakuten<\/p>\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>T\u00e1c \u0111\u1ed9ng d\u1ef1 ki\u1ebfn<\/th>\n<th>B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u<\/th>\n<th>M\u00e3 h\u00f3a d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng n\u00e2ng cao<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao<\/td>\n<td>S\u1ef1 thi\u00ean v\u1ecb c\u1ee7a thu\u1eadt to\u00e1n<\/td>\n<td>Ki\u1ec3m to\u00e1n thu\u1eadt to\u00e1n th\u01b0\u1eddng xuy\u00ean<\/td>\n<\/tr>\n<tr>\n<td>C\u00f4ng b\u1eb1ng trong c\u00e1c khuy\u1ebfn ngh\u1ecb<\/td>\n<td>Minh b\u1ea1ch<\/td>\n<td>B\u00e1o c\u00e1o minh b\u1ea1ch \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 th\u01b0\u1eddng xuy\u00ean<\/td>\n<\/tr>\n<tr>\n<td>S\u1ef1 tham gia v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<td>Tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai c\u1ee7a Rakuten v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/td>\n<td>Nh\u00ecn v\u1ec1 n\u0103m 2025, \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a Rakuten ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p B\u1ed9 lu\u1eadt Claude c\u1ee7a Anthropic kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 ph\u00e1t tri\u1ec3n v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7. \u0110\u00f3 l\u00e0 t\u1ea7m nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi s\u00e1ng ki\u1ebfn. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ed9t n\u1ec1n t\u1ea3ng th\u00f4ng minh, Rakuten kh\u00f4ng ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n m\u00e0 c\u00f2n \u0111\u1ecbnh h\u01b0\u1edbng cho to\u00e0n b\u1ed9 ng\u00e0nh, truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c \u0111i theo con \u0111\u01b0\u1eddng n\u00e0y.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh to\u00e0n c\u1ea7u<\/h2>\n\n<p class=\"wp-block-paragraph\">C\u1ea1nh tranh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng hi\u1ec7n h\u1eefu: Alibaba, Amazon v\u00e0 c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 kh\u00e1c ti\u1ebfp t\u1ee5c n\u00e2ng cao ti\u00eau chu\u1ea9n. Rakuten ph\u1ea3i c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a Claude l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n quan tr\u1ecdng. C\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch cung c\u1ea5p:<\/p>\n\n<h3 class=\"wp-block-heading\">Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o<\/h3>\n\n<p class=\"wp-block-paragraph\">: Th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng ch\u1ee7 \u0111\u1ed9ng.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>C\u00e1c gi\u1ea3i ph\u00e1p th\u00edch \u1ee9ng<\/strong> : Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/li><li><strong>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n<\/strong> : V\u1edbi c\u00e1c chatbot th\u00f4ng minh c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p.<\/li><li><strong>\u0110\u1ed5i m\u1edbi \u0111\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i: nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh<\/strong> Duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f2i h\u1ecfi ph\u1ea3i v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng. Rakuten ph\u1ea3i d\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i, ch\u1eb3ng h\u1ea1n nh\u01b0 blockchain v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, \u0111\u1ed3ng th\u1eddi theo k\u1ecbp s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI. \u0110\u1ebfn n\u0103m 2025, s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa AI, d\u1eef li\u1ec7u l\u1edbn v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u1ebd \u0111\u1ecbnh ngh\u0129a l\u1ea1i tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">Xu h\u01b0\u1edbng t\u01b0\u01a1ng lai<\/h3>\n\n<p class=\"wp-block-paragraph\">T\u00edch c\u1ef1c cho Rakuten<\/p>\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng<\/th>\n<th>Tr\u00ed tu\u1ec7 t\u0103ng c\u01b0\u1eddng<\/th>\n<th>Quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u00edch h\u1ee3p AI v\u00e0o m\u1ecdi quy tr\u00ecnh<\/td>\n<td>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a k\u00eanh<\/td>\n<td>L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td>M\u1edf r\u1ed9ng \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/td>\n<td>T\u00ednh b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m<\/td>\n<td>Thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ea7n ph\u00e1t tri\u1ec3n<\/td>\n<td>T\u00f3m l\u1ea1i, mong mu\u1ed1n th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 c\u1ee7a Rakuten th\u00f4ng qua vi\u1ec7c t\u00edch h\u1ee3p Claude v\u00e0 Anthropic m\u1edf ra m\u1ed9t con \u0111\u01b0\u1eddng \u0111\u1ea7y h\u1ee9a h\u1eb9n cho t\u01b0\u01a1ng lai. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 h\u1ee3p t\u00e1c l\u00e0nh m\u1ea1nh gi\u1eefa con ng\u01b0\u1eddi v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, c\u00f4ng ty \u0111ang t\u1ef1 t\u1ea1o cho m\u00ecnh ph\u01b0\u01a1ng ti\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh m\u00e0 c\u00f2n bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Nh\u1eadt B\u1ea3n Rakuten \u0111ang \u0111\u1ecbnh v\u1ecb m\u00ecnh v\u1edbi mong mu\u1ed1n m\u1ea1nh m\u1ebd l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u1ea5n t\u01b0\u1ee3ng. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Claude, m\u1ed9t s\u00e1ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42490,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1560],"tags":[957,55387,1761,74667,948],"class_list":["post-42568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tri-tue-nhan-tao-vi","tag-cong-nghe-vi","tag-ma-claude-vi","tag-nhan-loai-vi","tag-rakuten-vi","tag-su-doi-moi-vi"],"_links":{"self":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/42568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/comments?post=42568"}],"version-history":[{"count":1,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/42568\/revisions"}],"predecessor-version":[{"id":42569,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/42568\/revisions\/42569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media\/42490"}],"wp:attachment":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media?parent=42568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/categories?post=42568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/tags?post=42568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}