In a world where technology is constantly evolving, the question of the future of commerce is becoming increasingly pressing. Artificial intelligence agents are gradually emerging as true catalysts for this transformation. Recent studies conducted by Salesforce, notably the sixth edition of the \u00ab\u00a0Connected Shoppers\u00a0\u00bb study, reinforce this trend. They reveal ever-increasing consumer expectations and highlight the profound transformations taking place in the retail sector. Faced with these challenges, retailers are turning to technological solutions, ranging from AI to the unification of sales channels, to ensure the future of their businesses.<\/p>\n\n
Retailers today face acute profitability issues. Rising customer acquisition costs, rising returns, and uncertain inflation are making margins increasingly tight. This situation is exacerbated by increased competition and constantly evolving purchasing behaviors. Consumers are looking for a seamless and instant experience, regardless of the touchpoint. In this context, artificial intelligence is emerging as an essential strategic solution.<\/p>\n\n
Artificial intelligence agents, such as IBM Watson or Google AI, are valuable tools for meeting these challenges. These intelligent systems are capable of analyzing data, making decisions, and acting autonomously, while adapting to different business environments.<\/p>\n\n
Experts such as Bruno Katz, Senior Vice President of Salesforce France, affirm that connecting customer data, sales channels, and operations on a single platform is essential for a seamless shopping experience.<\/p>\n\n
Consumer shopping habits are becoming increasingly complex. According to the study, the share of purchases made in physical stores is expected to decline from 45% in 2024 to 41% in 2026. Digital channels, such as marketplaces and retailer websites, are gaining momentum. In this context, unified commerce is positioning itself as a major asset for retailers. Year<\/p>\n\n AI agents at the service of customer satisfaction<\/p>\n\n AI agents, such as Amazon Alexa and Salesforce Einstein, fulfill crucial roles, including:<\/p>\n\n Simplifies the process for the consumer.<\/p>\n\n AI agents aren’t limited to customer support. They’re also used in employee training processes to ensure continuous upskilling in the face of new challenges. With tools like NVIDIA AI and Microsoft Azure AI, retailers can analyze their performance and proactively adjust their strategies.<\/p>\n\n Percentage of Retailers Using This Function<\/p>\n\n A unified commerce strategy seeks to connect all aspects of a business, from online sales to in-store interactions. Here are some of its key benefits:<\/p>\n\n Reduced time and costs related to channel management.<\/p>\n\n More and more retailers are reporting significant transformations following the adoption of a unified approach. A recent study revealed that 91% of retailers are seeing a direct impact on their bottom line thanks to this strategy. They note a significant improvement in both efficiency and customer satisfaction.<\/p>\n\n Percentage of retailers experiencing this impact<\/p>\n\n Personal Data Protection:<\/p>\n\n Transparency in Data Use:<\/p>\n\n Generation<\/p>\n\n Generation Z<\/p>\n\n <\/p>\n\n\n","protected":false},"excerpt":{"rendered":" In a world where technology is constantly evolving, the question of the future of commerce is becoming increasingly pressing. Artificial intelligence agents are gradually emerging as true catalysts for this transformation. Recent studies conducted by Salesforce, notably the sixth edition of the \u00ab\u00a0Connected Shoppers\u00a0\u00bb study, reinforce this trend. They reveal ever-increasing consumer expectations and highlight […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[10272,67835,67832,339],"class_list":["post-38527","post","type-post","status-publish","format-standard","hentry","category-non-classe-en","tag-artificial-intelligence-agents-en","tag-commerce-of-tomorrow-en","tag-future-of-commerce-en","tag-technological-innovation-en"],"_links":{"self":[{"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/38527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/comments?post=38527"}],"version-history":[{"count":1,"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/38527\/revisions"}],"predecessor-version":[{"id":38528,"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/38527\/revisions\/38528"}],"wp:attachment":[{"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media?parent=38527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/categories?post=38527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/tags?post=38527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n\n
\n \nShare of in-store purchases (%)<\/th>\n Share of online purchases (%)<\/th>\n 2024<\/th>\n<\/tr>\n<\/thead>\n \n 45<\/td>\n 55<\/td>\n 2025<\/td>\n<\/tr>\n \n 43<\/td>\n 57<\/td>\n 2026<\/td>\n<\/tr>\n \n 41<\/td>\n 59<\/td>\n The majority of retailers, 91% in France, recognize that adopting a unified commerce strategy positively impacts their business objectives. The speed and efficiency of request processing are directly linked to the integration of these intelligent systems.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n The implementation of artificial intelligence in retail clearly demonstrates its benefits, particularly in the area of \u200b\u200bcustomer service. In France, 69% of retailers plan to increase their investments in AI this year, highlighting their intention to meet the demand for specific and rapid service. Optimizing Customer Service with AI<\/h2>\n\n
Automated Returns Management:<\/h3>\n\n
Uses of AI Agents<\/h3>\n\n
\n\n
\n \nCustomer Service<\/th>\n 85%<\/th>\n<\/tr>\n<\/thead>\n \n Employee Training<\/td>\n 60%<\/td>\n<\/tr>\n \n Performance Analytics<\/td>\n 75%<\/td>\n<\/tr>\n \n Channel Unification: A Strategic Imperative<\/td>\n For AI agents to be truly effective, they must be supported by a unified technology environment. Unfortunately, the reality is still marked by significant fragmentation. In France, 79% of retailers admit that inefficient processes and poorly integrated systems compromise their teams’ productivity.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n The Benefits of Unified Commerce<\/h2>\n\n
Improved operational efficiency:<\/h3>\n\n
Impact of Unified Commerce<\/h3>\n\n
\n\n
\n \nIncreased customer satisfaction<\/th>\n 88%<\/th>\n<\/tr>\n<\/thead>\n \n Improved sales efficiency<\/td>\n 85%<\/td>\n<\/tr>\n \n Reduced operational costs<\/td>\n 70%<\/td>\n<\/tr>\n \n Consumers and AI: A promising union<\/td>\n Digital transformation isn’t just about businesses. Consumers are playing an active role in adapting to new technologies. In France, 22% of shoppers have already used AI to discover new products, demonstrating a growing openness. Consumers’ main interests lie in the capabilities of AI agents capable of managing their loyalty points or efficiently answering their customer service questions. Trust and Adoption of AI Agents<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n This trust, while growing, is conditioned by several factors. Here are the elements that strengthen consumer trust in AI agents:<\/h2>\n\n
A key concern for consumers.<\/h3>\n\n
Percentage willing to use AI agents for shopping<\/h3>\n\n
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\n \n63%<\/th>\n Millennials<\/th>\n<\/tr>\n<\/thead>\n \n 50%<\/td>\n Generation X<\/td>\n<\/tr>\n \n 32%<\/td>\n The data clearly suggests a shift toward a future where technology, and more specifically artificial intelligence, plays a leading role in the retail sector. Consumer predispositions, combined with AI agent integration and unified commerce strategies, are the keys to a successful transformation.<\/td>\n<\/tr>\n \n <\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n