Olyzon, a French adtech startup, is making a remarkable entry into the US advertising market. With the deployment of its artificial intelligence technology, it aims to transform the experience of connected television (CTV) advertising campaigns. By establishing a presence in New York City, the company hopes to capture the attention of an audience of over 238 million US viewers by 2025. CEO and co-founder Jules Minvielle describes Olyzon’s ambitions and the challenges it faces in a complex ecosystem. This expansion ushered in a new era of innovation and opportunity for brands.<\/p>\n\n
On April 16, 2025, Olyzon announced a pivotal milestone in its history: its rollout in the United States. This decision comes at a time when CTV advertising is experiencing explosive growth but remains largely underutilized. According to market research, there is still a significant gap between advertisers’ needs and available solutions. Olyzon’s goal is clear: to provide an innovative solution to advertising challenges in an environment perceived as fragmented and complex.<\/p>\n\n
CTV advertising is still a budding field, and many players are struggling to establish their presence. However, the traditional approach inherited from display is no longer meeting expectations. Advertisers complain of opacity and inaccessibility, which hinder their ability to effectively reach consumers. Fragmentation of advertising inventory<\/strong> Complexity of formats and platforms<\/p>\n\n Advanced and intuitive to use. Olyzon’s artificial intelligence agents are designed to optimize advertising campaigns, providing a new offering that allows brands to reach their audiences in a more targeted way. AI-native technology at the service of brands<\/strong> The core of Olyzon’s proposition lies in its<\/p>\n\n Olyzon Agent Features Description<\/strong>Investment optimization<\/p>\n\n Artificial intelligence agents play a key role in this adaptation process. Thanks to their ability to deeply analyze viewer behavior, they allow brands to better understand their audiences and adjust their communication strategies. This allows advertising impact to be measured and optimized, delivering a personalized user experience.<\/p>\n\n Optimize advertising content in real time<\/p>\n\n Advertisers such as LVMH, Mastercard, and Nissan have already trusted Olyzon, demonstrating the effectiveness of their platform. These brands recognize the potential of artificial intelligence agents to transform their advertising strategies.<\/p>\n\n Interactive Ads Encourage users to interact with content<\/strong>Sequenced Stories Coherent narratives that develop over time<\/strong> Dynamic Delivery Adapt content to the target audience<\/strong>These formats demonstrate Olyzon’s commitment to innovation and the continuous improvement of advertising experiences.<\/p>\n\n Choosing New York as the hub for its US expansion was no accident. The city is a major hub for technology and advertising companies. With its concentration of numerous brands and agencies, Olyzon is ideally positioned to establish fruitful collaborations and partnerships.<\/p>\n\n Partner Brands<\/p>\n\n LVMH<\/p>\n\n Nissan \u201cOur campaign results are unparalleled.\u201d<\/strong> IKEA \u201cAdvertising storytelling has become more engaging.\u201d<\/strong>These feedbacks highlight the effectiveness of the Olyzon platform and its potential to redefine connected TV advertising.<\/p>\n\n Future Outlook: An Evolving Market<\/p>\n\n <\/strong><\/p>\n\n <\/p>\n\n <\/p>\n\n <\/p>\n\n <\/p>\n\n\n","protected":false},"excerpt":{"rendered":" Olyzon, a French adtech startup, is making a remarkable entry into the US advertising market. With the deployment of its artificial intelligence technology, it aims to transform the experience of connected television (CTV) advertising campaigns. By establishing a presence in New York City, the company hopes to capture the attention of an audience of over […]<\/p>\n","protected":false},"author":1,"featured_media":17392,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[149,33177,33180,33183,3215],"class_list":["post-17406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-artificial-intelligence-en","tag-deployment-en","tag-influence-en","tag-olyzon-en","tag-united-states-en"],"_links":{"self":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/17406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/comments?post=17406"}],"version-history":[{"count":1,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/17406\/revisions"}],"predecessor-version":[{"id":17407,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/17406\/revisions\/17407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media\/17392"}],"wp:attachment":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media?parent=17406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/categories?post=17406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/tags?post=17406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}AI-native technology, which enables the use of intelligent agents to manage campaigns. Unlike traditional systems, these agents are able to manage budgets in real time, adjust messages, and target specific audiences based on the programs being broadcast.<\/h3>\n\n
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\n \nIntelligent budget allocation based on performance<\/th>\n Contextual targeting<\/th>\n<\/tr>\n<\/thead>\n \n Adaptation of advertising messages based on the content being broadcast<\/td>\n Intelligent sequencing<\/td>\n<\/tr>\n \n Telling stories that engage consumers<\/td>\n This deployment of artificial intelligence at Olyzon aims to transform the way advertising is designed and delivered, providing solutions adapted to the needs of a constantly evolving market. A Promising Market: More Than 238 Million Shows to Capture<\/td>\n<\/tr>\n \n The CTV market in the United States is booming, representing a golden opportunity for companies like Olyzon. By 2025, it’s estimated that more than 238 million viewers will be using connected TV, and brands are looking to adapt to capture this audience. In this context, the introduction of new formats and targeting strategies is becoming essential.<\/td>\n The Crucial Role of Artificial Intelligence Agents<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n Analyze viewing trends<\/h2>\n\n
Provide detailed performance reports<\/h3>\n\n
A Strategic Deployment: Choosing New York<\/h3>\n\n
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\n \nCollaboration Opportunities in the New York Ecosystem<\/th>\n New York’s adtech and advertising players also open the door to numerous partnership opportunities. Olyzon has already established relationships with various partners, such as LG Ads and M6, to optimize its solutions and achieve maximum results for its clients.<\/th>\n<\/tr>\n<\/thead>\n \n Strategic Partnerships with Advertising Platforms<\/td>\n Collaboration with Creative Agencies<\/td>\n<\/tr>\n \n Access to a Dynamic Ecosystem of Startups and Innovation<\/td>\n By integrating its expertise in artificial intelligence and technological solutions into this ecosystem, Olyzon hopes not only to increase its influence but also to redefine the standards for CTV advertising. A Journey to Success: Testimonials from Partner Brands<\/td>\n<\/tr>\n \n Olyzon’s partner brands share positive experiences using the platform.<\/td>\n Red Bull, for example, reported that optimizing campaigns with artificial intelligence not only increased its visibility but also improved its return on investment.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n Testimonials<\/h2>\n\n
\u201cOlyzon has transformed our approach to connected TV.\u201d<\/h3>\n\n
The connected TV advertising landscape is evolving rapidly, and Olyzon is well positioned to capitalize on this momentum. With a visionary at its helm, the startup has not only embraced innovation but also fostered an entrepreneurial spirit that could inspire other startups to follow in its footsteps. Businesses must now look to the future and consider the impact artificial intelligence could have on their advertising strategy.<\/h3>\n\n
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