{"id":12037,"date":"2025-04-05T14:20:50","date_gmt":"2025-04-05T14:20:50","guid":{"rendered":"https:\/\/www.mon-agent-ia.fr\/blog\/?p=12037"},"modified":"2025-04-05T14:20:52","modified_gmt":"2025-04-05T14:20:52","slug":"decathlon-cach-mang-hoa-quan-he-khach-hang-nho-thuc-te-ao-trong-khi-cho-doi-su-xuat-hien-cua-cac-tac-nhan-tri-tue-nhan-tao","status":"publish","type":"post","link":"https:\/\/www.mon-agent-ia.fr\/blog\/vi\/decathlon-cach-mang-hoa-quan-he-khach-hang-nho-thuc-te-ao-trong-khi-cho-doi-su-xuat-hien-cua-cac-tac-nhan-tri-tue-nhan-tao\/","title":{"rendered":"Decathlon c\u00e1ch m\u1ea1ng h\u00f3a quan h\u1ec7 kh\u00e1ch h\u00e0ng nh\u1edd th\u1ef1c t\u1ebf \u1ea3o trong khi ch\u1edd \u0111\u1ee3i s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c t\u00e1c nh\u00e2n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, Decathlon lu\u00f4n t\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng s\u00e1ng t\u1ea1o. V\u00e0o n\u0103m 2025, th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean v\u1ec1 thi\u1ebft b\u1ecb th\u1ec3 thao c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7 khi t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 th\u1ef1c t\u1ebf \u1ea3o v\u00e0o chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c Quan h\u1ec7 Kh\u00e1ch h\u00e0ng, Christophe Leclerc, hy v\u1ecdng kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i con ng\u01b0\u1eddi, m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn quan tr\u1ecdng trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng s\u1ed1 h\u00f3a. Cho d\u00f9 th\u00f4ng qua trao \u0111\u1ed5i theo th\u1eddi gian th\u1ef1c, ra m\u1eaft \u201ctrung t\u00e2m video\u201d hay d\u1ef1 \u0111o\u00e1n v\u1ec1 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c t\u00e1c nh\u00e2n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, Decathlon \u0111ang t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 c\u00f4ng ty ti\u00ean phong trong d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n<h2 class=\"wp-block-heading\">Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Decathlon: h\u01b0\u1edbng t\u1edbi m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i<\/h2>\n\n<p class=\"wp-block-paragraph\">K\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a con ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u00e0 Decathlon d\u01b0\u1eddng nh\u01b0 \u0111ang gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c n\u00e0y m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc. Khi \u00ab\u00a0trung t\u00e2m video\u00a0\u00bb \u0111\u1ea7u ti\u00ean s\u1eafp khai tr\u01b0\u01a1ng v\u00e0o ng\u00e0y 24 th\u00e1ng 4, c\u00f4ng ty \u0111ang t\u00ecm c\u00e1ch t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a <strong>s\u1ed1 h\u00f3a<\/strong> \u0111\u1ec3 c\u1ee7ng c\u1ed1 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3. Christophe Leclerc nh\u1ea5n m\u1ea1nh r\u1eb1ng, m\u1eb7c d\u00f9 nhu c\u1ea7u t\u1ef1 l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng, nh\u01b0ng nhu c\u1ea7u duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng.<\/p>\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Decathlon d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 tr\u1ee5c:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>\u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7<\/strong> : S\u1eed d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/li><li><strong>D\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a<\/strong> : \u0110\u00e0o t\u1ea1o c\u00e1c c\u1ed1 v\u1ea5n \u0111\u1ec3 \u0111\u01b0a ra l\u1eddi khuy\u00ean ph\u00f9 h\u1ee3p ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c cu\u1ed9c h\u1ecdp video v\u1edbi c\u00e1c chuy\u00ean gia.<\/li><li><strong>D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng<\/strong> : Chu\u1ea9n b\u1ecb cho vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c t\u00e1c nh\u00e2n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ed3ng th\u1eddi gi\u1eef g\u00ecn v\u1ecb tr\u00ed c\u1ee7a con ng\u01b0\u1eddi.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh n\u00e0y \u0111ang b\u00f9ng n\u1ed5 v\u00e0 nh\u1eefng ph\u1ea3n h\u1ed3i \u0111\u1ea7u ti\u00ean r\u1ea5t \u0111\u00e1ng kh\u00edch l\u1ec7. Th\u1eadt v\u1eady, Decathlon l\u01b0u \u00fd nhu c\u1ea7u m\u1ea1nh m\u1ebd t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u1ed1 v\u1ea5n c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd.<\/p>\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a quan h\u1ec7 kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1<\/h3>\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 m\u1ecdi th\u1ee9 \u0111\u1ec1u tr\u1edf n\u00ean t\u1ee9c th\u1eddi nh\u1edd ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p ph\u1ea3i th\u00edch \u1ee9ng nhanh ch\u00f3ng. K\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ph\u00e1t tri\u1ec3n; hi\u1ec7n h\u1ecd \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng nh\u01b0ng c\u0169ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a con ng\u01b0\u1eddi. S\u1ef1 ph\u00e2n \u0111\u00f4i n\u00e0y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c th\u1ef1c s\u1ef1 \u0111\u1ed1i v\u1edbi Decathlon v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn kh\u00e1c.<\/p>\n\n<p class=\"wp-block-paragraph\">Trong b\u1ed1i c\u1ea3nh g\u1ea7n 80% t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi, nhu c\u1ea7u c\u00f9ng t\u1ed3n t\u1ea1i <strong>tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong> v\u00e0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a con ng\u01b0\u1eddi tr\u1edf n\u00ean quan tr\u1ecdng. Christophe Leclerc gi\u1ea3i th\u00edch r\u1eb1ng \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i t\u00ecm ra s\u1ef1 c\u00e2n b\u1eb1ng, trong \u0111\u00f3 AI c\u00f3 th\u1ec3 x\u1eed l\u00fd c\u00e1c nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng, khi\u1ebfn c\u00e1c c\u1ed1 v\u1ea5n con ng\u01b0\u1eddi t\u1eadp trung v\u00e0o c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n\n<h3 class=\"wp-block-heading\">D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u00e1ng t\u1ea1o nh\u1edd th\u1ef1c t\u1ebf \u1ea3o<\/h3>\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c ra m\u1eaft \u201ctrung t\u00e2m th\u1ecb gi\u00e1c\u201d trong Decathlon nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00edch h\u1ee3p tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi chuy\u00ean gia v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ngay t\u1ea1i nh\u00e0 trong khi t\u1eadn h\u01b0\u1edfng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a th\u1ef1c t\u1ebf \u1ea3o. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn mua s\u1eafm tr\u1ef1c tuy\u1ebfn, th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 l\u1ea1nh l\u00f9ng v\u00e0 thi\u1ebfu c\u00e1 t\u00ednh.<\/p>\n\n<p class=\"wp-block-paragraph\">S\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>T\u1ea1o \u0111i\u1ec1u ki\u1ec7n trao \u0111\u1ed5i<\/strong> : Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp t\u1eeb xa c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n t\u1eeb xa qua video.<\/li><li><strong>Ph\u1ed5 bi\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7<\/strong> : Cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 tham quan l\u1ec1u c\u1eafm tr\u1ea1i trong th\u1ef1c t\u1ebf \u1ea3o, \u0111i\u1ec1u m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u1edf c\u1eeda h\u00e0ng th\u1ef1c.<\/li><li><strong>T\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/strong> : Duy tr\u00ec kh\u00eda c\u1ea1nh con ng\u01b0\u1eddi c\u1ee7a d\u1ecbch v\u1ee5 \u0111\u1ed3ng th\u1eddi t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7<\/li><\/ul>\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u01afu \u0111i\u1ec3m c\u1ee7a trung t\u00e2m video<\/th>\n<th>T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o m\u1ed9t c\u1ed1 v\u1ea5n<\/td>\n<td>C\u00e1 nh\u00e2n h\u00f3a l\u1eddi khuy\u00ean<\/td>\n<\/tr>\n<tr>\n<td>S\u1eed d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o<\/td>\n<td>Ng\u00e2m s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng t\u00ednh kh\u1ea3 d\u1ee5ng<\/td>\n<td>Ni\u1ec1m tin khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Logic lai: vai tr\u00f2 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/h2>\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c chuy\u1ec3n sang AI l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu. Ngay c\u1ea3 khi Christophe Leclerc v\u1eabn c\u1ea3nh gi\u00e1c tr\u01b0\u1edbc xu h\u01b0\u1edbng n\u00e0y, \u00f4ng nh\u1eadn ra r\u1eb1ng t\u01b0\u01a1ng lai c\u1ee7a quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y. M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh m\u00e0 AI c\u00f3 th\u1ec3 mang l\u1ea1i l\u00e0 gi\u1ea3m b\u1edbt c\u00e1c nhi\u1ec7m v\u1ee5 t\u1ed1n th\u1eddi gian, cho ph\u00e9p c\u00e1c c\u1ed1 v\u1ea5n t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng cao h\u01a1n.<\/p>\n\n<p class=\"wp-block-paragraph\">Trong tri\u1ec3n l\u00e3m All4customer di\u1ec5n ra g\u1ea7n \u0111\u00e2y, ng\u01b0\u1eddi ta nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c t\u00e1c nh\u00e2n AI \u0111ang b\u1eaft \u0111\u1ea7u tham gia v\u00e0o l\u0129nh v\u1ef1c quan h\u1ec7 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a ch\u00fang t\u01b0\u01a1ng \u0111\u1ed1i h\u1ea1n ch\u1ebf, \u0111i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m.<\/p>\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng l\u1ee3i \u00edch ch\u00ednh m\u00e0 Decathlon d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o bao g\u1ed3m:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong> c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3.<\/li><li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong> \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi mua h\u00e0ng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li><li><strong>C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> nh\u1edd t\u01b0\u01a1ng t\u00e1c nhanh h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng ho\u00e0n to\u00e0n c\u00e1c t\u00e1c nh\u00e2n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, Decathlon \u0111ang nghi\u00ean c\u1ee9u m\u1ed9t m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p trong \u0111\u00f3 con ng\u01b0\u1eddi v\u00e0 m\u00e1y m\u00f3c s\u1ebd l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng lo ng\u1ea1i ch\u00ednh \u0111\u00e1ng v\u1ec1 AI<\/h3>\n\n<p class=\"wp-block-paragraph\">B\u1ea5t ch\u1ea5p s\u1ef1 nhi\u1ec7t t\u00ecnh xung quanh AI, c\u00e1c c\u00e2u h\u1ecfi v\u1eabn c\u00f2n \u0111\u00f3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u1ef1 h\u1ecfi li\u1ec7u vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi robot c\u00f3 th\u1ec3 thay th\u1ebf s\u1ef1 \u1ea5m \u00e1p c\u1ee7a con ng\u01b0\u1eddi c\u1ea7n thi\u1ebft cho m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng hay kh\u00f4ng. \u0110\u1ed1i v\u1edbi Christophe Leclerc, th\u00e1ch th\u1ee9c l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng, ngay c\u1ea3 v\u1edbi AI, s\u1ef1 tham gia c\u1ee7a con ng\u01b0\u1eddi v\u1eabn l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh.<\/p>\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng lo ng\u1ea1i xung quanh t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang l\u00e0m n\u1ea3y sinh nh\u1eefng suy ngh\u0129 v\u1ec1 t\u01b0\u01a1ng lai vi\u1ec7c l\u00e0m trong l\u0129nh v\u1ef1c n\u00e0y. Tuy nhi\u00ean, m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00e2n b\u1eb1ng trong \u0111\u00f3 c\u00e1c c\u1ed1 v\u1ea5n con ng\u01b0\u1eddi c\u00f3 th\u1ec3 can thi\u1ec7p b\u1ea5t c\u1ee9 l\u00fac n\u00e0o d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi \u0111\u1ec3 xoa d\u1ecbu nh\u1eefng lo ng\u1ea1i n\u00e0y.<\/p>\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>R\u1ee7i ro c\u1ee7a AI trong quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/th>\n<th>Gi\u1ea3i ph\u00e1p kh\u1ea3 thi<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gi\u1ea3m ti\u1ebfp x\u00fac v\u1edbi con ng\u01b0\u1eddi<\/td>\n<td>C\u00e2n b\u1eb1ng con ng\u01b0\u1eddi v\u00e0 AI<\/td>\n<\/tr>\n<tr>\n<td>Gi\u1ea3m vi\u1ec7c l\u00e0m<\/td>\n<td>\u0110\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u1edbi<\/td>\n<\/tr>\n<tr>\n<td>M\u1ea5t s\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/td>\n<td>T\u0103ng c\u01b0\u1eddng vai tr\u00f2 c\u1ee7a c\u00e1c c\u1ed1 v\u1ea5n gi\u00e0u kinh nghi\u1ec7m<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">T\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n<p class=\"wp-block-paragraph\">Trong b\u00e1n h\u00e0ng, vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. K\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Decathlon hi\u1ec3u \u0111i\u1ec1u n\u00e0y v\u00e0 \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o tr\u1ea3i nghi\u1ec7m phong ph\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebfn nh\u1eefng c\u00e1 nh\u00e2n kh\u00f4ng th\u01b0\u1eddng xuy\u00ean th\u00e0nh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n<p class=\"wp-block-paragraph\">C\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bdo Decathlon \u0111\u1ec1 xu\u1ea5t nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng m\u1ed9t kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 quay l\u1ea1i \u0111\u1ec3 mua h\u00e0ng ti\u1ebfp.<\/p>\n\n<p class=\"wp-block-paragraph\">V\u1edbi m\u1ee5c ti\u00eau t\u1ed1i \u01b0u h\u00f3a l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, Decathlon \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong> : Ph\u1ea7n th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i.<\/li><li><strong>D\u1ecbch v\u1ee5 b\u1ed5 sung<\/strong> : \u01afu \u0111\u00e3i s\u1ea3n ph\u1ea9m xem tr\u01b0\u1edbc \u0111\u1ed9c quy\u1ec1n.<\/li><li><strong>\u0110\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5<\/strong> : K\u00eau g\u1ecdi ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">C\u00e1c bi\u1ec7n ph\u00e1p n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i n\u01a1i m\u1ecdi t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng.<\/p>\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Chi\u1ebfn l\u01b0\u1ee3c trung th\u00e0nh<\/th>\n<th>B\u00e0n th\u1eafng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5<\/td>\n<td>T\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia<\/td>\n<\/tr>\n<tr>\n<td>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n h\u00f3a<\/td>\n<td>T\u1ea1o kh\u00e1ch h\u00e0ng g\u1eafn b\u00f3<\/td>\n<\/tr>\n<tr>\n<td>\u01afu \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n<\/td>\n<td>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">T\u00f3m l\u1ea1i, trong khi ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi, Decathlon v\u1eabn ki\u00ean tr\u00ec n\u1ed7 l\u1ef1c thay \u0111\u1ed5i quan h\u1ec7 kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c k\u1ef9 thu\u1eadt ti\u00ean ti\u1ebfn v\u00e0 s\u1ef1 ti\u1ebfp x\u00fac c\u1ee7a con ng\u01b0\u1eddi, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong <strong>m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong> hi\u1ec7n \u0111\u1ea1i. N\u0103m 2025 h\u1ee9a h\u1eb9n nh\u1eefng ti\u1ebfn b\u1ed9 v\u01b0\u1ee3t b\u1eadc v\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n th\u00fa v\u1ecb s\u1ebd \u0111\u1ebfn trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, Decathlon lu\u00f4n t\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng s\u00e1ng t\u1ea1o. V\u00e0o n\u0103m 2025, th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean v\u1ec1 thi\u1ebft b\u1ecb th\u1ec3 thao c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7 khi t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 th\u1ef1c t\u1ebf \u1ea3o v\u00e0o chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12009,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[23628,23622,948,23625,284],"class_list":["post-12037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-vi","tag-moi-quan-he-khach-hang-vi","tag-muoi-mon-phoi-hop-vi","tag-su-doi-moi-vi","tag-thuc-te-ao-vi","tag-tri-tue-nhan-tao-vi"],"_links":{"self":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/12037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/comments?post=12037"}],"version-history":[{"count":1,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/12037\/revisions"}],"predecessor-version":[{"id":12038,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/posts\/12037\/revisions\/12038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media\/12009"}],"wp:attachment":[{"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/media?parent=12037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/categories?post=12037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mon-agent-ia.fr\/blog\/wp-json\/wp\/v2\/tags?post=12037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}