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découvrez comment dv360 utilise l'intelligence artificielle pour révolutionner l'achat média et si cela pourrait permettre à google de surpasser mark zuckerberg dans le paysage publicitaire numérique.

Artificial Intelligence and Media Buying: Can DV360 Outsmart Mark Zuckerberg?

May 14, 2025 Agent Olivier

The evolution of digital technologies in 2025 is redefining the advertising landscape. At the heart of this transformation, the use of artificial intelligence (AI) in media buying promises to be a dramatic game-changer. As Mark Zuckerberg evokes a new era where advertisers could launch automated multi-channel campaigns, the question arises: can DV360, Google’s flagship programmatic […]

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